the Importance of being Blogger!

Frankie Morello

was the first to realize the media power that was developing around the so-called “bloggers”.

TODAY Live Streaming of the Fashion Show!

Live streaming of the Fashion Show

Bryanboy back in town?

  It’s yet another fashion week coming up (my perfect Frankie Morello dress is about to arrive, I can hardly wait!) and one of my favourite bloggers Bryanboy will be back in town! Can you imagine the fun? Going through the archives that we have here in the office, I found some backstage pictures from … Continue reading

Frankie Morello Afterparty

After the catwalk and the store event “Frankie Morello Meets Art”, we decided that we deserved a little chic party to celebrate our success in the dim lights and relaxing atmosphere of Maison Frankie Morello ( although the cool Brasilian breeze that put us a smile on our faces and hope for a wonderful summer … Continue reading


Ah, that’s Bryan, or as the whole world knows him: THE Bryanboy! One of my close friends… We had some great lunch together at the Rinascente in Milan; I’m terribly sad that he had to return to the states for some shooting, it was so much fun having him here in Milan. In the upcoming … Continue reading